Stricter promotion rules
Cryptoasset and high-risk investment promotions carry extra rules on risk warnings and approval.
Fintech and crypto
Fast-moving promotions, approved without slowing down
Payment, lending, investment and cryptoasset firms launch products and campaigns quickly, across many channels. Cohero checks content early, routes it to the right approvers and keeps the evidence with every asset, so launches keep moving and every decision is on record.
The challenge
The pressures on content in fintech and crypto
Many channels
Social posts, app screens, emails and landing pages can all be financial promotions.
Constant launches
New features, rates and offers ship often, and each one needs sign-off.
Small review teams
A few compliance specialists review work from product, growth and marketing.
How Cohero helps
Early checks, fast approvals
Issues surface while content is drafted, so approval is a decision rather than a rewrite.
- Flag wording that may breach FCA rules, with the rule and reasoning attached
- Check risk warnings and disclaimers against your own policies
- Route promotions to the right approvers with full context
- Keep an auditable record of every check, change and decision
- Set expiry dates so offers and rates are reviewed before they go stale
Frameworks
Rules for fintech and crypto content
Financial promotion rules, advertising codes, privacy and your own policies, each with its current availability.
AvailableFCA financial promotionsFinancial services · United KingdomFinancial promotion rules from the FCA Handbook, including Consumer Duty expectations for customer communications.Set up your policiesAvailableYour own policiesYour governance · AnyBrand guidelines, internal marketing policies, product rules and channel restrictions, checked the same way.Set up your policies
Ready to take control of your content operations?
See how Cohero can help your teams work faster, collaborate more effectively and keep governance built into every step.