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The terms, policies and agreements that apply when you use Cohero, in one place. Written to be read, not just signed.

Privacy policy

Effective 10 November 2026Version 1.0

1.Who we are

Cohero is a product of APS Group. This website is operated by APS Group Ltd, Chetham House, Bird Hall Lane, Stockport, Cheshire, SK3 0ZP, United Kingdom, which is the controller of the personal data collected through it. APS Group has appointed a data protection officer (DPO) to oversee questions about this policy.

This policy covers the cohero.app website. When your organisation uses the Cohero product under a contract, that agreement and our data processing agreement also apply.

2.What we collect

We collect personal data that you give us and some that is collected automatically:

  • Identity and contact details, such as your name, job title, company, work email address and phone number, when you request a demo, contact us, register for a webinar, apply to become a partner, subscribe to updates or review a proposal
  • Communication preferences, such as which emails you want to receive
  • Technical data, such as your IP address, browser, device and the pages you visit, collected through server logs and cookies

We do not collect special categories of personal data, and this website is not intended for children.

3.How we use it

We only use personal data when the law allows us to:

  • To take steps before entering into a contract with you, such as answering a demo request or preparing a proposal
  • For our legitimate interests, such as running and securing this website, preventing spam and abuse, following up on business enquiries and understanding how the website is used
  • To comply with legal and regulatory obligations
  • With your consent, for marketing emails and optional cookies, such as remembering which event page brought you to our website. You can withdraw your consent at any time.

When you contact us or request a demo, we email your details to our team so we can reply, and we send you one email to confirm we received your message. If your demo request comes from one of our event pages, we also share it with the APS Group sales team that took part in the event.

4.Sharing and sub-processors

We may share personal data with other companies in APS Group, and with service providers that help us run this website, such as hosting and security (Cloudflare) and email delivery (Novu). They may only use it on our instructions and must keep it secure. A list of our sub-processors is available on request from our data protection officer.

We may share data when the law requires it, for example to comply with a court order. We never sell personal data, and we only share it with other companies for their marketing with your explicit consent.

5.International transfers

As standard, we keep personal data within the United Kingdom and the European Economic Area. If a transfer outside these regions is needed, we put appropriate safeguards in place, such as standard contractual clauses. Contact us for details of the safeguards we use.

6.How long we keep it

We keep personal data only for as long as we need it for the purpose we collected it for, including any legal, accounting or reporting requirements. To decide how long that is, we consider the amount, nature and sensitivity of the data, the risk of harm from misuse, and our legal obligations. Our retention policy is available on request.

We may anonymise data for statistical purposes, after which it no longer identifies you.

7.Your rights

Under data protection law you have the right to:

  • Access the personal data we hold about you
  • Have it corrected if it is inaccurate or incomplete
  • Have it erased where there is no good reason for us to keep it
  • Object to processing based on our legitimate interests, and to direct marketing
  • Restrict how we process it
  • Receive it in a portable format, or have it transferred to someone else
  • Withdraw your consent at any time

Exercising these rights is usually free. We may ask you to confirm your identity first, and we aim to respond within one month. You can also complain to a data protection authority, such as the Information Commissioner's Office in the United Kingdom, although we would appreciate the chance to resolve your concern first.

8.Contact us

For questions about this policy, or to exercise your rights, contact our data protection officer at data.protection@theapsgroup.com.

By post: APS Group Ltd, Chetham House, Bird Hall Lane, Stockport, Cheshire, SK3 0ZP, United Kingdom. By phone: +44 161 495 4500.

Questions about this document? Contact our data protection officer at data.protection@theapsgroup.com.